I’m really sorry that I got my sums
wrong. Initially I thought it may have been my reading glasses but then I
pulled out my very own Blackberry, did a quick calculation and found out that
you were quite right.
The 4 L Sunflower oil was
incorrectly priced in our Western Cape stores. We have now corrected the error.
I sincerely regret the mistake."
Zyda (MD for Food at Woolworths)
Pick n Pay’s Acting Merchandise Director Peter Arnold also responded saying:
"It’ a shame that Koos Kombuis didn’t pop us (or any other retailer) a call before writing his story on the differentials that can be found from time to time on differently sized products. If he had, we would have been able to provide a simple explanation for how things are priced from suppliers – and this applies to all retailers, all over the world – not just us or Woolworths as the case may be. With goods being sold from our suppliers, it’s not always the case that a bulk product is cheaper per litre or per kilogram. It’s also not quite as simple as taking a product with double to contents and doubling the price – or taking a product with half the quantity and halving the price. There are a number of things that can affect price of particular goods which we get from suppliers. These can range from the amount of packaging required, to which product sizes happen to be on promotion from our suppliers (where we can secure a special promotional price for a period). As a general rule, the less quantity in a product, the more likely it is to be more expensive on a per litre or per kilogram basis.Importantly though, Pick n Pay was the first, and for a long time the only retailer in South Africa, to put prices on the shelves which transparently showed the actual price per kilogram or per litre that our customers were buying. It’s on the same price tag as the goods concerned. That in turn means that whatever the price on the price tag, our customers would always know exactly the value they were getting. If they then still wished to buy a certain size, they knew the price they were paying.Pricing is a bit more complicated than it seems, but in terms of our very robust negotiations with suppliers and our sourcing policies, we always make sure that we bring the very best to our customers – and that we’re 100% transparent on exactly what they are paying."
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