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Loeries Lowdown: Parties and more

2009-09-21 13:40

Awards ceremonies
are hosted at the Good Hope Centre, while funky Long Street and Camps Bay beach will be the site of wild parties (advertising types do know how to party) to celebrate the wins and mourn the losses with clinks and "at-least-we-were-nominateds".

The Festival Weekend begins on Friday 24 September. Winners will be celebrated at two glitzy awards ceremonies at the Good Hope Centre in Cape Town, on Friday 25th and Saturday the 26th of September.

Ads24 hosts the Communication Design and Print Media awards on Friday and the Electronic Awards (Radio, TV, Digital, and Online Advertising) as well as Live Events, Mixed-Media and Integrated Campaigns will be hosted by the SABC on Saturday.

But be warned because the egos will be arriving as early as the 24th of September as the Loeries Festival Weekend officially kicks off then.  The celebrations start with The Battle of the Bands and the legendary Chairman's Party on Thursday evening as well as a welcome-VIP shindig thrown by the Mayor of Cape Town.

Although many delegates are mourning the end of the Margate (KZN) venue, Cape Town is stepping up to fill its place, with the Grand Daddy boutique hotel the meeting (and registration) place of the egos as they land (or wander on down from their loft-style offices).

After-parties on Friday and Saturday will be in Long Street (pedestrian access only) and will include a fantastic line-up of DJs till the sun rises. And for the indomitable, the festivity continues during the day along the Camps Bay beachfront, where the famous Velocity Party will lead the pack.

Many other activities scheduled for the weekend include inter-agency soccer, on Camps Bay Beach on Saturday 26 September from 11am to 4pm.

Participants who'd like to receive free SMS updates of additional events over the festival weekend can SMS 'ego' to 33998.  This also gives you access to the Loeries Mobi Site where you can get more info, download mobile wallpapers and share pictures ( Register now and stand a chance to win a Rockstar Pass with a Lexus Chauffeur Drive over the weekend! SMS costs R1.50, terms & conditions apply.

What's in it for you? Public Events.

Although most Loeries events are industry and media-only, the public is invited to free screenings of the 2008/09 awards at the Labia Cinema. Until the winners are announced you can only see last year’s winners. This year’s winners will be screened from September 27th onwards. You can watch the agencies make fools of themselves onstage, play soccer, and join in on the final  party. Details follow...

LABIA SCHEDULE (free admission, visit for details)
2008 Loerie Winners
Friday, 18 September to Saturday, 26 September 2009.
Time: 1.30pm - 2pm At Labia on Orange (68 Orange Street, Gardens)
Time: 5.30pm - 6pm At Labia on Kloof (1st Floor Lifestyle Centre, 50 Kloof Street, Gardens)
(You can also watch them last year's winning adverts online, without leaving your desk)
2009 Loerie Winners
Sunday, 27 September to Thursday, 1 October 2009
Time: 1.30pm - 2pm At Labia on Orange
Time: 5.30pm - 6pm at Labia on Kloof


The Battle of the Bands, featuring bands made up of agency members, takes place at The Assembly, and you can book through the club to watch them give rock 'n roll a go. Finalists? The Gloonies (Gloo Design Agency) 7 members, Red Huxley (Ogilvy) , Checked Zebra (AFDA Student), FOURTEEN40 (Starfish Mobile Technologies (Pty) Ltd ) The Room (Jump Film Production House).

The Long Street parties are closed to the public, but you can walk into the pedestrian only area and get a drink in a nearby bar, and the Chairman's party (at Chevelle, Harrington Street) is open to the public. 

The battle lines have been drawn and the best of the egos will emerge as winners in September when the Loeries arrive in Cape Town. So here's what's happening around town, and also info about which events are open to the public (and which are only for invitees.)
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