Los Angeles - This past week a list was published by The New York Times, naming the most powerful celebrity couples on social media.
This list is not based on the number of followers these celeb couples have across different social network platforms, but their ability to self market on these networks thus creating revenue for themselves, also the power they have over their followers on platforms such as Facebook, Twitter and Instagram.
Celebs use social media as a way to sell their products, get awareness for their causes and/or simply create hype and grow their public image, which if you are a celebrity the more high profile you are, the more money you earn.
They become well known, that means they are in demand, which leads to having anything that is attached to their name becoming hot property.
Check out the top 5 most powerful celebs on social media
1 Kim K West (17.4m Instagram) - Kanye West (10.7m Twitter)
2 John Legend (5.66m Twitter) - Chrissy Teigen (502,000 Twitter)
3 Lena Dunham (1.67m Twitter) - Jack Antonoff (62,600 Twitter)
4 Lala Anthon (3.08m Twitter) - Carmelo Anthony (5.23m Twitter)
5 Bill Gates (16.9m Twitter) - Melinda Gates ( 534,000 Twitter)