Amp Events has announced that rock icons Pixies will be touring South Africa in March next year!

Meet Iain Thomas, the 36-year-old South African poet who is famous all over the world except in SA

Beyoncé signs $50m Pepsi deal

2012-12-11 11:28
Los Angeles - Beyoncé Knowles has become the new face of Pepsi.

The Single Ladies hitmaker has reportedly signed a $50m deal with the soft drinks giant for their Live for Now campaign and part of the contract will see her grace a series of limited edition cans in March next year.

"Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity," Beyonce said.

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love."

Pepsi to help promote fifth album

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

Beyoncé's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

Read more on:    pepsi  |  beyonce  |  celebrities  |  music publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent Gossip

Chrissy Teigen gave Luna her first “savoury bite” and she seems to really love it! Read More »

Kerry Washington subtly confirmed the birth of her second baby in a Twitter outburst. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.