Here’s what your 5 favourite celeb couple’s fantasy babies will look like! You have to see this!

Orlando Bloom swings a punch at Justin Bieber at a restaurant in Ibiza and the crowd goes wild!

Beyoncé signs $50m Pepsi deal

2012-12-11 11:28
 
Beyonce
Los Angeles - Beyoncé Knowles has become the new face of Pepsi.

The Single Ladies hitmaker has reportedly signed a $50m deal with the soft drinks giant for their Live for Now campaign and part of the contract will see her grace a series of limited edition cans in March next year.

"Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity," Beyonce said.

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love."

Pepsi to help promote fifth album


"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

Beyoncé's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.

- BangShowBiz

Read more on:    pepsi  |  beyonce  |  celebrities  |  music
NEXT ON CHANNEL24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
3 comments
Add your comment
Comment 0 characters remaining
 

Recent Gossip

Miley Cyrus combined all the things she loves in life and then posted pics of it on Instagram. Read More »

Freddie Prinze Jr has been blasted by former 24 actor Louis Lombardi for calling the show's star Kiefer Sutherland "unprofessional". Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.