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Beyoncé's steamy ad banned

London - Beyoncé's steamy advert to promote her new fragrance has Britons feeling a little hot under the collar.

Britain's advertising standards authority (ASA) has banned the advertisement from prime time viewing in the UK. Mail Online reports that the ASA has not deemed the advert obscene, but is unhappy for it to be seen by children. It may not be aired before 19:30.

In the video Beyoncé dances seductively and can be seen touching herself in various shots.  

Watch the video here.



Beyoncé's fragrance partner Coty UK has said that the advert was intended to reflect Beyoncé's personal style.

- Channel24
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