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Los Angeles - Britney Spears will show people "how it's done".
The director for the 31-year-old singer's highly anticipated new video Work Bitch is a statement of intent, putting all other artists on notice as she tries to reclaim her pop "throne".
Ben Mor told MTV News: "This one is basically saying 'The queen is back and she's about to show all these bitches how it's done'.
"It's her being really fierce and taking back her throne in a way."
He described the "adventurous" new clip as a dance video, and insisted fans of the Scream & Shout hitmaker will a side of the star they "haven't seen in a long time".
He added: "You're gonna get to see a lot of Britney that you haven't seen in a long time.
"A lot of different wardrobe changes, a lot of different setups ... It's one of the more ambitious Britney videos in a while, I guess."
After conflicting reports about ticket sales for her upcoming Britney: Piece of Me residency Las Vegas residency, her manager has spoken out and insisted it is already breaking records.
Larry Rudolph previously said: "This is the best-selling show in the history of Vegas. We have a great thing going here.
"We have a great show we're putting together. We have nothing but green lights ahead of us. We have amazing sales."
