Los Angeles - A radio DJ in Chile had cream licked off his bum live on air.
Paul Hip offered listeners the chance to win tickets to a music festival during his show - but they had to scoop up whipped cream off his backside before they could claim the prize.
The radio station, 40 Principales, has since issued an apology for the stunt.
The statement said: ''We are sorry for our mistake on accepting that challenge.
"We hope that you understand that this was during a playful context and there wasn't bad intentions, and intention to offend or denigrate our audience."