London - Football legend and male model David Beckham on Monday launched a new fund for the UN children's organisation UNICEF named "7" -- the number on the jersey he wore when he played for Manchester United.
"My fame, my success that I had on the field, opens doors for exactly things like this - the protection of children, the protection of women," the 39-year-old told reporters at a presentation in London.
"My life has never been just about the football," said Beckham, who has been a goodwill ambassador for UNICEF for the past 10 years and has four children with his wife Victoria, a former pop star and fashion designer.(David Beckham attends a photocall as he celebrates 10 years as a UNICEF goodwill ambassador at Google HQ on February 9, 2015 in London, England. Getty Images)Paloma Escudero, a UNICEF official, said that the former Manchester and Real Madrid star "has raised awareness of major dangers facing children -- including malnutrition, Ebola and AIDS".
The fund is aimed at children living in warzones.
UNICEF estimates that one in 10 children in the world -- around 230 million -- live in such states.
Unicef shared the good news on their Twitter:
7: The David Beckham UNICEF Fund is David's personal commitment to #PutChildrenFirst http://t.co/Cr1IjU4fCt #Beckham7 pic.twitter.com/pgKTMrsdrh— UNICEF (@UNICEF) February 9, 2015
7: The David Beckham UNICEF Fund is David's personal commitment to #PutChildrenFirst http://t.co/Cr1IjU4fCt #Beckham7 pic.twitter.com/pgKTMrsdrh
Beckham said his children were "excited" about the project, which uses the website 7.org.
"They know exactly what I'm announcing today and what needs to be done," he said.
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