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Los Angeles - David Beckham is to launch a new men's fragrance.
The soccer star - who has already released a range of scents with fashion designer wife Victoria - has been working on David Beckham Homme with cosmetics brand Coty Beauty and it will go on sale in September.
Steve Mormoris, senior vice president of global marketing for Coty Beauty, told WWD: "David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand - getting back to the male roots of the brand, enhancing David as an athlete and an inspirational man and building a new pillar to the David Beckham franchise. It brings a lot to Coty Beauty as we don't have many iconic male brands, so this brand is and remains strategic for us. We are ambitious, and we want a new hit."
The scent has top notes of citrus, ginger, pine and fiery pepper; a heart of cashmere wood, leather and rosemary, and a drydown of mahogany wood, patchouli and skin musk.
A TV campaign has been shot by Anthony Mandler and a new dedicated website for the scent is also expected.
The soccer star - who has already released a range of scents with fashion designer wife Victoria - has been working on David Beckham Homme with cosmetics brand Coty Beauty and it will go on sale in September.
Steve Mormoris, senior vice president of global marketing for Coty Beauty, told WWD: "David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand - getting back to the male roots of the brand, enhancing David as an athlete and an inspirational man and building a new pillar to the David Beckham franchise. It brings a lot to Coty Beauty as we don't have many iconic male brands, so this brand is and remains strategic for us. We are ambitious, and we want a new hit."
The scent has top notes of citrus, ginger, pine and fiery pepper; a heart of cashmere wood, leather and rosemary, and a drydown of mahogany wood, patchouli and skin musk.
A TV campaign has been shot by Anthony Mandler and a new dedicated website for the scent is also expected.
