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Los Angeles - Dame Helen Mirren has been paid £500 000 to advertise a fitness video game.
The 65-year-old actress received the staggering sum for just two days' work shooting the commercials for the Wii Fit Plus title. The advertisement encourages owners of Nintendo's motion controlled console to lose weight from the comfort of their own home.
The company insisted on Helen for the campaign because they believe her glamorous look and svelte figure will attract over-50s to the game.
A friend of the Oscar winner said: "Nintendo insisted they wanted Helen and no one else. They wanted an older, more attractive woman to show that the Wii isn't just for children."
The game allows users to undertake a variety of exercises including yoga and aerobics.
The 65-year-old actress received the staggering sum for just two days' work shooting the commercials for the Wii Fit Plus title. The advertisement encourages owners of Nintendo's motion controlled console to lose weight from the comfort of their own home.
The company insisted on Helen for the campaign because they believe her glamorous look and svelte figure will attract over-50s to the game.
A friend of the Oscar winner said: "Nintendo insisted they wanted Helen and no one else. They wanted an older, more attractive woman to show that the Wii isn't just for children."
The game allows users to undertake a variety of exercises including yoga and aerobics.
