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Here's why Blake Lively shut her lifestyle website down

2015-10-01 16:00

Los Angeles - Blake Lively is closing down her lifestyle website, Preserve.us.

The 28-year-old actress, who launched the ecommerce site in August 2014, has announced she is shutting it down next week because "it's not making a difference in people's lives".

The Savages star explained; "We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It's not making a difference in people's lives, whether superficially or in a meaningful way.

"And that's the whole reason I started this company, not just to fluff myself, like, 'I'm a celebrity! People will care what I have to say!' ''

Blake believes she will be branded a failure, but hopes to prove people wrong by reworking and relaunching the site in the future.

She told Vogue: "I know what it'll look like, what I'm facing publicly, that people are just going to have a heyday with this ... The only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have that plan.

"It's very exciting and it's also incredibly scary. I never thought I would have the bravery to actually do that, to take the site dark and to say, 'You know what? I haven't created something that is as true and impactful as I know it can and will be.

"I'm not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of.'"

Preserve will officially close on 9 October, and the blonde beauty admits she might even change the name before she relaunches it.

The former Gossip Girl star said: "I love the name Preserve. But then, I never thought people would think Preserve had something to do with jam! ... These are all of the things you don't think of when you're too intimate with something."

Read more on:    blake lively  |  celebrities


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