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Los Angeles - Justin Bieber chose to create a perfume for his female fans because the way a girl smells is very important to him.
The Baby singer is preparing to release the "fruity gourmand" scent someday - which he hopes will bring his fans "closer" raise money for charity.
He said: "Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world."
The scent is being marketed through charity Give Back Brands and is set to raise millions for a host of charities including Pencils of Promise, which builds schools, and the Make-A-Wish Foundation.
Charity
Bieber added to WWD: "Not only am I able to create a fragrance for all my fans but I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about."
Bieber was heavily involved in all aspects of the perfume created by Honorine Blanc of Firmenich - which is packaged in a bottle with a heart-shaped flower top with removable charms hanging from the neck - and aimed at 14-18 year olds because he says he knows his fans "better than anyone".
He explained: "They really let me take the lead on the entire project, because I know my fans better than anyone - from working with the team on the development of the fragrance itself to helping to design the bottle and packaging."
The Baby singer is preparing to release the "fruity gourmand" scent someday - which he hopes will bring his fans "closer" raise money for charity.
He said: "Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world."
The scent is being marketed through charity Give Back Brands and is set to raise millions for a host of charities including Pencils of Promise, which builds schools, and the Make-A-Wish Foundation.
Charity
Bieber added to WWD: "Not only am I able to create a fragrance for all my fans but I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about."
Bieber was heavily involved in all aspects of the perfume created by Honorine Blanc of Firmenich - which is packaged in a bottle with a heart-shaped flower top with removable charms hanging from the neck - and aimed at 14-18 year olds because he says he knows his fans "better than anyone".
He explained: "They really let me take the lead on the entire project, because I know my fans better than anyone - from working with the team on the development of the fragrance itself to helping to design the bottle and packaging."
