Los Angeles - A laundry brand has released a video parodying Fifty Shades of Grey.
Surf have unveiled a video Flirty Sheets of Surf, which shows a man helping around the house, following research that dirty laundry is the biggest turn off for 91% of women.
The company's brand manager, Katy Holder, said: "After we heard that nothing gets women more in the mood than watching men doing the laundry, we thought what could be better than a cheeky film of a hunk cleaning up the house?"
The video has been unveiled in conjunction with a limited edition detergent, Flirty Shades Of Surf, which contains rose, a hint of jasmine and a sandalwood infusion.