Laundry brand channels Fifty Shades of Grey in dirty laundry ad

2015-01-27 07:00
 


Los Angeles - A laundry brand has released a video parodying Fifty Shades of Grey.

Surf have unveiled a video Flirty Sheets of Surf, which shows a man helping around the house, following research that dirty laundry is the biggest turn off for 91% of women.

The company's brand manager, Katy Holder, said: "After we heard that nothing gets women more in the mood than watching men doing the laundry, we thought what could be better than a cheeky film of a hunk cleaning up the house?"



The video has been unveiled in conjunction with a limited edition detergent, Flirty Shades Of Surf, which contains rose, a hint of jasmine and a sandalwood infusion.

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