Cape Town - YOU magazine decided to take cancer awareness to a whole new level in its 23 October issue after realising doing something dramatic would be the only way to really get the message across.
It asked local celebs Lee-Ann Liebenberg, Shashi Naidoo, Poppy Ntshongwana, Zakeeya Patel, Elma Postma and LeAnne Dlamini to show their support for this important cause by appearing in the magazine "without hair".
"It's a big ask, we know," YOU editor Linda Pietersen said in a press release. "For many celebrities, their hair is an integral part of their public image. So we love that so many have been brave enough to have our picture retouchers ‘shave’ off their hair.
"We often cover heartbreaking news stories related to cancer but we wanted to do something that would really make everyone sit up and take note. And our instinct to involve celebs was not wrong – the Cancer Association of SA says it uses celebrity ambassadors because they are so effective at getting the message across to the public."Lee-Ann appearing hairless in a retouched image on the cover:
What amazed the editorial staff was the enthusiastic response from the celebrities – and sadly, almost all of them have been touched by cancer in some way.
Cover star Lee-Ann Liebenberg dedicated her shoot to her father, Allen, who beat the Big C.Lee-Ann shared a pic of her real hairstyle on Instagram:
LoadingYesterday's Before & After #curldiaries with the awesome new #ghdcurve @ghdsouthafrica @ghdhairView on Instagram
Yesterday's Before & After #curldiaries with the awesome new #ghdcurve @ghdsouthafrica @ghdhair
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