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Rome - Madonna, still toned at 56 and riding a wave of acclaim for a recent topless photo shoot, was named the face of Versace's spring/summer 2015 collection on Thursday.
Extending a long-standing relationship with the Italian fashion house, the American singer was snapped for the new campaign by photographers Mert Alas and Marcus Piggott.
Versace Versace Versace! @Versace #werkingbitch pic.twitter.com/wqIOf1kNtw
— Madonna (@Madonna) December 4, 2014"Madonna is one of the true icons of Versace," designer Donatella Versace said in a statement.
"I am thrilled to have my friend and the most powerful and directional artist as the face of Versace for Spring 2015," she said.
#Versace is proud to confirm that @Madonna is the face of its SS 2015 campaign by #MertAndMarcus. #MadonnaForVersace pic.twitter.com/HMHrQJFZ0T
— Versace (@Versace) December 4, 2014The new Versace campaign by #MertAndMarcus captures the unapologetic & timeless power of @Madonna #MadonnaForVersace pic.twitter.com/NplsYM2KmT
— Versace (@Versace) December 4, 2014The new #Versace SS15 campaign shot by #MertAndMarcus focus on @Madonna ’s unique and iconic image #MadonnaForVersace pic.twitter.com/NOi7pJAIzU
— Versace (@Versace) December 4, 2014@Madonna is one of the true icons of Versace and the face of its SS2015 campaign by #MertAndMarcus #MadonnaForVersace pic.twitter.com/pcCNraDFoM
— Versace (@Versace) December 4, 2014Decked out in a laser-cut leather dress, Madonna shoots the viewer a smouldering look framed by the flowing blonde locks seen on previous Versace faces, from Lady Gaga to Christina Aguilera.
She is starring in the luxury brand's campaigns for the fourth time since 1995, taking over the baton for this season from Lady Gaga.
The Versace deal comes hot on the heels of Madonna's topless appearance in the December edition of Interview magazine which has been greeted with acclaim and interpreted as an act of empowerment for women in their 50s.
New cover of Interview out this week! The ART issue! @interviewmag thanks to everyone who contributed! pic.twitter.com/5BpqYaNGXi
— Madonna (@Madonna) December 1, 2014Sometimes I sleep standing Up! @InterviewMag Thank you @davidblaine! pic.twitter.com/HVCcydTFd5
— Madonna (@Madonna) December 1, 2014However in Malawi, where Madonna was recently appointed a goodwill ambassador and which is home to her adopted two children, some were uncomfortable with the photos.
The southern African nation of 16 million is deeply conservative and religious.
"She needs to tone down her image if she is to represent Malawi," said human rights activist Billy Mayaya.
