M-Net officially turns 30 years old today – celebrating three decades of bringing viewers across the African continent premium TV content

Reeva Steenkamp's best friend finally breaks her silence with beautiful tribute on Instagram

P Diddy's fragrance advert has been considerd too racy by a US retailer and we completely agree!

2015-05-05 22:00

Los Angeles - P Diddy's advert for his new 3AM fragrance was initially considered too racy by one retailer.

The 45-year-old music mogul was told to re-edit his commercial several times by the American department store chain Macy's because it was uncomfortable with the explicit scenes featuring Diddy and his 28-year-old girlfriend girlfriend Cassie.

An insider told the New York Post newspaper: "The full-length version includes such provocative images that retailers were concerned about young customers seeing them.

"The required edits almost delayed the fragrance launch. In an attempt to bypass the censors, Diddy tried to get the commercial out on cable channels, but it was still deemed too racy by the networks."

In the original clip, Cassie's breast is exposed to the camera and is grabbed by Diddy, who is dressed in an expensive-looking suit.

However, Diddy approved the proposed changes to the advert to ensure it was promoted in Macy's and the launch of the fragrance was not delayed at all.

Meanwhile, a representative for Macy's confirmed an edited version of the provocative advert will be shown to customers when Diddy unveils it later this week.

The report comes shortly after Diddy admitted that another woman was originally cast in the role played by Cassie, but said there was no spark between them.

The hip-hop star said: "It wasn't as natural."

Here is a look at the unedited version. WARNING: This video is NSFW.

Read more on:    p diddy  |  celebrities

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent Gossip

Kim Kardashian West is reportedly feeling ''more positive'' about the future after she was robbed at gunpoint in Paris earlier this month. Read More »

Rihanna and Missy Elliot have shared heartfelt messages about backup dancer Shirlene Quigley, who went missing. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.