Amp Events has announced that rock icons Pixies will be touring South Africa in March next year!

Meet Iain Thomas, the 36-year-old South African poet who is famous all over the world except in SA

SA Flora ad causes uproar worldwide

2013-09-03 09:08
Cape Town - Anglo-Dutch firm Unilever says it has ordered the withdrawal of a Flora margarine advertisement in South Africa that has been condemned as homophobic, the BBC reported.

The advert features a bullet with the words "Uhh dad I'm gay" flying towards a heart made of china.

The advert, on a pink background, includes the tagline "You need a strong heart today" near the Flora logo.

Flora, owned by Unilever, has long promoted its margarine as helping consumers maintain a healthy heart.

"This advert was prepared by an external agency in South Africa and was not approved by anyone at Unilever," the company said on its Twitter feed.

"The advert is offensive and unacceptable and we have put an immediate stop to it."

UK gay rights group react

UK-based gay rights group Stonewall said it welcomed the withdrawal of the advert.

International advertising firm Lowe and Partner, which designed the controversial advert, said it was "very sorry".

"I would like to unreservedly apologise for this campaign and the unintended offence it has regrettably caused," the firm's Johannesburg managing director Sarah Dexter said.

Read more on:    advertisements  |  health publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent Gossip

Chrissy Teigen gave Luna her first “savoury bite” and she seems to really love it! Read More »

Kerry Washington subtly confirmed the birth of her second baby in a Twitter outburst. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.