Cape Town - Marie Claire’s popular Naked issue, in aid of Blow the Whistle (BTW) and supported by 1st For Women Insurance is on sale now.
Featuring 35 local celebrities in the nude, the issue aims to raise awareness of Blow the Whistle’s support of women that are victims of rape and abuse.
"This is probably one of our most powerful Naked issues yet," says Aspasia Karras, editor of Marie Claire.
"We are all vulnerable and naked in the face of the high rate of violent and sexual crime in South Africa against women and children. This campaign aims to give a voice to the many thousands who suffer daily. Our aim is simple; to raise awareness and allow those who are victims to feel safe and come forward and speak up!"
Anti-rape initiative, Blow the Whistle is a national campaign focused on the empowerment of women and children in the face of the incidence of rape and abuse, by giving them the platforms necessary to feel safe.
They have developed an app that allows users to select four Guardians to watch over them wherever they are. The app, which can be downloaded on Whistle.co.za, has a private panic button that sends a notification to the Guardians when pressed.
The app is also equipped with a journey-monitoring function, allowing users to load their journey details, as well as the amount of time it should take them to get there. If the timer runs out without the journey being cancelled or extended, a notification will be sent to the users Guardians, along with the co-ordinates and address of their current location. BTW has also produced small and unobtrusive whistles to blow to attract attention when one is in need of help.
Two other celebs featured in the issue are Pearl Thusi and Masasa Mbangeni
Look at you! So proud of you @MsMasasa. Love this! ??????#MCNaked #BlowTheWhistle @marieclaire_sa @PearlThusi pic.twitter.com/BwPp89csb9— Bongani Bonj Gxekwa (@Bongani_G) February 16, 2015
Look at you! So proud of you @MsMasasa. Love this! ??????#MCNaked #BlowTheWhistle @marieclaire_sa @PearlThusi pic.twitter.com/BwPp89csb9
All proceeds of the Naked campaign will go towards BTW’s partner, The DNA Project, which works on the development of crime scene DNA forensics. The DNA Project is aimed at expanding the existing National Forensic DNA Database of South Africa that holds the DNA profiles of convicted criminals. DNA profiling is a key component in the conviction of rapists. Any persons arrested for rape or sexual assault will have their DNA profile loaded onto the database, which will be searchable in new DNA investigations to establish any matches in identifying a suspect.
Some of the celebrities taking part in this year’s campaign are:
The cover star, Lira, DJ Milkshake, Michael Lowman, Amalia Uys, Chris Chameleon, Ewan Strydom, Nkululeko Tshirumbula, Stefan Ludik, George van der Spuy, Rian Zietsman, Jason Ling and Louis Nel from Taxi Violence.
The men from Taxi Violence went full frontal in the latest issue:
(Photo by Kristin-Lee Moolman courtesy of Marie Claire. See the uncensored pic in the latest issue on sale now)
Watch the behind the scenes video of this year’s Naked campaign:
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