06 Mar 2015

#TheDress goes viral again in powerful marketing campaign

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Salvation Army has used the "What colour is this dress" to raise awareness against women abuse (Twitter)

Cape Town - Last week #TheDress almost broke the internet when it was posted on social media sites sparking debate about whether or not it was white and gold or blue and black.

Now Salvation Army SA has used the "What colour is this dress" social media meme in a hard hitting viral campaign to stop abuse against women.

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