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West Sussex - International airline Virgin Atalntic has revealed on their blog the new designs for the staff of the airline - from flight crews to Clubhouse employees.
The new range was envisioned by the English designer Vivienne Westwood and although she kept to the iconic red uniforms of Virgin, the male and clubhouse uniforms got a Victorian makeover.
The new uniforms will get a trial run, which started on Friday, by 180 specially selected staff members to check for durability, practicality and comfort. After all the kinks have been worked out, the uniforms will be rolled out to their 7500 staff members next year.
'Iconic' uniforms
Head designer for the airline, Luke Miles, believes that other airlines have always been jealous of Virgin's uniforms.
"Our iconic red outfits are globally renowned and when we make changes to the design, it isn't something we take lightly. These wearer trials are a key part of the feedback process we engage in with our teams around the world.
"The uniforms have to look sleek, all the while being practical and easy to wear – it's a challenging design brief but means so much to our staff and customers so we have to make sure we get it right.
"We're confident our Vivienne Westwood designs will continue to turn heads in the airport and in the sky."
Challenging design
Westwood and her team faced many challenges while doing the design. Scarves and ties have to be able to be released quickly, shoes have to be comfortable enough to walk lengthy distances, the fabric must be able to handle constant washing and should be able to adapt to all kinds of weather due to the industry's global nature.
Some of the new uniforms will also be made from recycled products and male shoes will be slip-on to make it easier with security checks and emergency situations. Other fabrics used have nano-technology which also makes them stain resistant and keep its colour for longer.
The new range was envisioned by the English designer Vivienne Westwood and although she kept to the iconic red uniforms of Virgin, the male and clubhouse uniforms got a Victorian makeover.
The new uniforms will get a trial run, which started on Friday, by 180 specially selected staff members to check for durability, practicality and comfort. After all the kinks have been worked out, the uniforms will be rolled out to their 7500 staff members next year.
'Iconic' uniforms
Head designer for the airline, Luke Miles, believes that other airlines have always been jealous of Virgin's uniforms.
"Our iconic red outfits are globally renowned and when we make changes to the design, it isn't something we take lightly. These wearer trials are a key part of the feedback process we engage in with our teams around the world.
"The uniforms have to look sleek, all the while being practical and easy to wear – it's a challenging design brief but means so much to our staff and customers so we have to make sure we get it right.
"We're confident our Vivienne Westwood designs will continue to turn heads in the airport and in the sky."
Challenging design
Westwood and her team faced many challenges while doing the design. Scarves and ties have to be able to be released quickly, shoes have to be comfortable enough to walk lengthy distances, the fabric must be able to handle constant washing and should be able to adapt to all kinds of weather due to the industry's global nature.
Some of the new uniforms will also be made from recycled products and male shoes will be slip-on to make it easier with security checks and emergency situations. Other fabrics used have nano-technology which also makes them stain resistant and keep its colour for longer.
