You will never text and drive ever again after watching this!

Los Angeles – The US Department of Transport is using shock tactics to highlight the dangers of texting and driving.

The new 30 second ad depicts a fatal side collision which takes place because the young driver was texting while behind the wheel.

The ad, which has caused a stir on social media, ends with the tagline: "U Drive. U Text. U Pay."

Watch it here: (Warning: Not for sensitive viewers)