Los Angles - Tom Hiddleston is being lined up to replace Calvin Harris as the face of Emporio Armani underwear.
The 35-year-old actor has reportedly been approached by the brand to take over from DJ Calvin, 32, after he was recently dropped by the label.
A source told The Sun: "Armani has Tom on its shortlist of potential replacements for Calvin alongside Joe Jonas, Chris Pine and Liam Hemsworth.''
This is sure to be a blow to Calvin after Tom recently started dating his ex-girlfriend, Taylor Swift, 26.
Calvin - who was named the face of in 2014 - recently came to a "mutual decision" to leave the luxury designer brand, and it has been reported his contract with the fashion house, which saw him don a skimpy pair of Y-front pants for their underwear Spring/Summer 2015 campaign and appear in their Autumn/Winter 2015/2016 campaign, was just a "one-off".
A source said: "Calvin shocked the world by appearing in the raunchy ads and it certainly helped raise his profile.
"However it was clearly a one-off as Armani is looking for fresh talent.
"It's a mutual decision ... The original campaign benefited both parties."
#EmporioArmani #BRITCALVINHARRIS pic.twitter.com/JTMLuQ7QzB— Calvin Harris (@CalvinHarris) February 17, 2015
#EmporioArmani #BRITCALVINHARRIS pic.twitter.com/JTMLuQ7QzB
And Calvin's departure from the label was confirmed by the clothing line who has announced they have no plans to work with the Summer hitmaker at present. A spokesperson for the Italian fashion house said: "We currently have no campaigns planned with Calvin."
However, it is believed Calvin - whose real name is Adam Richard Wiles - is set to focus on his own fashion line instead.
A source explained: "Calvin is looking to expand his brand by incorporating his own fashion line."
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