Caitlyn Jenner is the new face of MAC

Los Angeles - Caitlyn Jenner is the new face of MAC Cosmetics.

The reality TV star has joined forces with the make-up brand to launch a rose lipstick called Finally Free.

A hundred percent of the profits from the product will go to the MAC Aids Fund Transgender Initiative to support its work in support of transgender communities.

Caitlyn said in a statement on the company's website: ''MAC was the first to come to me, and a company, I realised, would really make a big commitment. I knew the Viva Glam campaigns; I saw that the proceeds were going, in those cases, mainly to Aids and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding.

"MAC is a global company. It's in places around the world where not just trans issues, but women's issues, are a major subject that you have to talk about.''

Caitlyn joins a host of stars including Rihanna, Nicki Minaj, Lady Gaga and Pamela Anderson, who have all released their own lipsticks with MAC.

Caitlyn was spotted looking stylish as she attended the 24th Annual Elton John Aids Foundation's Oscar Viewing Party on Sunday night in West Hollywood.

See pics of the event below:









(Photos: Getty Images)