Cape Town – Kylie Jenner’s multi-million dollar plan to success may just make her a billionaire before her 25th birthday.
According to Kris Jenner, Kylie’s cosmetics company has made $420m since its launch just 18 months ago.
In an interview with WWD the momager, for the first time ever, disclosed the scale of Kylie Cosmetics and it’s not going to stop growing there.
Their plans for the future include a 25% increase in sales by the end of 2017.
For Kylie, who celebrates her 20th birthday on Thursday, the success of her business came as a pleasant surprise.
She told WWD: “Launch day, I refreshed the page about a minute after we launched and everything was sold out. I thought there was a glitch at first.”
The reality TV star launched her now signature Lip Kits for Kylie Cosmetics in November 2015, since then the products have sold out within minutes of their release.
On the success of the brand, Kris says Kylie has definitely proved that she is a “player in the business.”
She said: “I think people were surprised that the brand is so successful because it's something that Kylie’s created but didn't really expect the whole business to be the perfect storm...it’s such a great product and it's so well done, it just kind of exploded and I think that people were thinking, ‘Oh, OK, is she really a player in this business?’ And I think she proved that she is.”
And what does she think of the beauty empire her daughter has created? Well, like any mother would be, Kris is extremely proud of Kylie.
“Kylie is hardworking, creative, focused and she has the most amazing work ethic of anybody I'd ever met in my life. And I see that and I think, ‘This is my little mogul. She's amazing.’”