Oprah Winfrey’s loss is Weight Watchers’ gain

2016-12-23 14:01
 
oprah winfrey

Cape Town – In a brand-new TV advert Oprah Winfrey says she’s lost 18kg since she’s joined Weight Watchers.

In the ad, released in America, the media mogul, 62, who has shares in Weight Watchers, says she’s down more than 40 pounds (18kg) since she joined the weight-loss programme in August 2015.

"I can honestly tell you, I struggle no more," proclaims the svelte-looking Winfrey shown harvesting and working in her gardens and preparing food.

"I’m eating everything I love — tacos, pasta. I’ve never felt deprived," says Oprah Winfrey.

"I would say to anyone who’s thinking of joining Weight Watchers: Take the leap. And get about the business of enjoying a fantastic and full life".

Watch the ad here:

Watch a follow-up ad here:

Meanwhile, after the ad aired Weight Watchers shares sky rocketed.

Associated Press reports Oprah spent $43.2m in October 2015 for 6.4m shares. On Thursday, that stake was worth about $77m, as its shares rose 15 percent to $12.12 in early trading.

But even Oprah has been unable to outpace enormous changes in the weight loss market.

Weight Watchers has been facing increasing competition from free apps and technology that tracks food intake and exercise. So far this year, shares of Weight Watchers International Inc. are down 50 percent.

The New York company recently announced a new plan that would give subscribers an Apple Watch if they pay $99 and $34.95 a month for 12 months.

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