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Los Angeles - Charlie Sheen is endorsing a condom brand.
The 50-year-old actor - who announced last year that he is HIV positive - has been announced as a brand ambassador for LELO HEX in a bid to promote safe sex.
LELO said: "We know Charlie Sheen has the voice and character needed to drive awareness on the issue, while LELO has the design and technology expertise to make change happen...we can potentially change the world of safe sex for good."
In an endorsement video for LELO HEX Charlie talks about the importance of using a condom. He said: "I think people associate the word condom with less pleasure, with less connection.
"What may feel like five seconds of an inconvenience or a halted moment can absolutely prevent a lifetime of potential grief and suffering. It's a dialogue that people don't want to have , it's uncomfortable and awkward and alot of it has to do with that fantasy belief that, that can never happen to them."
Watch the video here:
Charlie admitted that his diagnosis "radically" changed his opinion of condom use.
He told PEOPLE: "It's stuff people don't want to talk about, and I figured: If I'm involved, maybe they'll talk about it. This is a way to prevent a lot of shit from happening, from disease to unwanted pregnancies. But it's still taboo for some reason.
"I don't think it's ever a bad time to be an advocate for something like this. I did use them a lot. But, you know, those few times I didn't...
"If you ask most people that have HIV, 'How did you get it?' nobody really knows. I mean, I'm sure there's a select few that do. But you can never really pinpoint the moment."
Here's a look at the "re-engineered" condom Charlie Sheen is supporting:
