New York — When life handed Beyoncé lemons, she made ... watermelon water?
WTRMLN WTR, a startup beverage company that makes cold-pressed watermelon juice, announced on Tuesday that Beyoncé has joined as an investor.
Co-founder and creative director Jody Levy said in a statement that the entertainment icon, whose latest album is Lemonade, is "aligned with many of our company's core values, especially our commitment to empowerment."
Beyoncé said in a statement that her investment is also "an investment in female leaders, fitness, American farmers and the health of people and our planet."
“It’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.” -Beyonce pic.twitter.com/EYk3fhnEeC— WTRMLN WTR (@WTRMLNWTR) May 3, 2016
“It’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.” -Beyonce pic.twitter.com/EYk3fhnEeC
The company didn't say how much the singer invested. It said the beverage has no added sugar or artificial ingredients and consists of only watermelon and "a drop of organic lemon juice."
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