Los Angeles – The Teenage Mutant Ninja Turtles movie made the news for all the wrong reasons.
Paramount Pictures released the poster for the Australian release date on Tuesday on their social media accounts and had the social media sphere up in arms!
The poster show the four turtles jumping from a roof of an exploding building. A standard action flick poster until you see the release date: 11 September - the date of the 9/11 tragedy in New York City.
Paramount Pictures has removed the posts from their accounts and apologised in a statement saying that they are deeply sorry for having used the artwork in their promotional materials and will discontinue using the artwork.
Check out the poster here:
This is how Twitter reacted:
Wow Paramount... you sure messed up with the TMNT poster
— Rosie McCarthy (@Rrrrrrxox) July 29, 2014
What a thoughtful poster for 9/11. RT @ParamountAU Check out the official poster for #TMNT in cinemas September 11! pic.twitter.com/7LPYXHWlVB
— Martin Wefail (@wefail) July 29, 2014
The fact that Paramount did the TMNT 9/11 poster is nasty. What's worse is that I wonder if it was done deliberately? Viral Marketing.
— LemonJelly (@LemonJeIIy) July 30, 2014
That #TMNT 9/11 poster WAS real (that’s the Australian release date) - think they’ve deleted tweet now. Unbelievable. pic.twitter.com/NWQ3z668jy
— Liam Brazier (@liambrazier) July 29, 2014