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Avengers record opening grows

2012-05-08 12:04
The Avengers

Los Angeles - The Avengers has extended its box-office superpowers with a record $207.4m opening weekend domestically, an even bigger start than originally projected.

Final figures from distributor Disney on Monday put the film's debut $7.1m higher than the studio had estimated a day earlier.

With a superstar cast, great reviews and glowing word of mouth from fans, The Avengers bounded past the previous record of $169.2m set by last year's Harry Potter finale.

The Marvel Comics adaptation also has taken in $447.4m overseas since it started rolling out in international markets a week earlier. That brings its worldwide total to $654.8m in just 12 days.

'People are embracing this film'

The film drew in comic-book fans and general audiences alike, with the audience evenly split between those over and under 25, according to Disney. Teens packed theatres, couples came to see it as a date movie, and parents with children made it a family outing.

"Fans, non-fans, parents, non-parents. Any kind of descriptor you can come up with, people are embracing this film," said Dave Hollis, Disney's head of distribution.

Over the same first weekend of May, 10 years earlier, Spider-Man rocked Hollywood with a $114.8m debut, the first movie ever to open with more than $100m in a single weekend.

"It was unthinkable. People thought, 'Wow, a blockbuster film should do $100m in its whole run, not just opening weekend,'" said Paul Dergarabedian, analyst for box-office tracker

"The $200m opening weekend is something I didn't think I would ever see, or something I wouldn't see until after I retired."

But since summer 2002, other blockbusters have nudged opening-weekend records higher and higher: 2006's Pirates of the Caribbean: Dead Man's Chest with $135.6m; 2007's Spider-Man 3 with $151.1m ; 2008's The Dark Knight with $158.4m; and finally, last summer's Harry Potter and the Deathly Hallows: Part 2.

The Avengers leaped beyond the Potter finale with a long, shrewd build-up by Marvel Studios, which had tucked teasers for its eventual superhero ensemble tale into solo films such as Iron Man, Thor and Captain America for years.

Directed by Joss Whedon, who has been reading The Avengers comics since he was a boy, the film features Robert Downey Jr as Iron Man, Scarlett Johansson as Black Widow, Samuel L Jackson as Nick Fury, Mark Ruffalo as the Hulk, Chris Hemsworth as Thor, Chris Evans as Captain America and Jeremy Renner as Hawkeye.

The sum of all of those superheroes proved more than the parts. The Avengers already has surpassed the worldwide box-office totals for Iron Man, Iron Man 2, Thor and Captain America in their entire runs.

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