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Brain beats brawn at the box office this weekend!

2014-07-28 16:00

Los Angeles  — Luc Besson's Lucy proved mind can overpower muscle, topping a remake of Hercules by director Brett Ratner at the box office on the weekend.

The Universal Pictures-released movie starring Scarlett Johansson as an accidental psychokinetic took in $44m in North American movie theaters over the weekend, according to studio estimates Sunday.

(Scarlett Johansson in a scene from Lucy. AP)

Hercules, starring Dwayne "The Rock" Johnson and produced by Paramount Pictures and Metro-Goldwyn-Mayer, brought down an estimated $29m.

Universal's president of domestic distribution, Nikki Rocco, said audiences were attracted to the original story about the main character gaining superhuman powers by using more and more of her brain.

People also wanted to see Johansson in an action role, something she's done more frequently in movies like The Island (2005), Iron Man 2 (2010), The Avengers (2012) and Captain America: The Winter Soldier (2014).

"The main reasons for coming to see the film were the story, and then Scarlett," Rocco said.

"She's very diversified in what she does. Luc brought out the best of her in this movie."

Lucy, rated R, opens internationally next week.

Meanwhile, Johnson's draw with men, women and children helped PG-13-rated Hercules power into the No. 2 spot. In addition to its domestic haul, the film brought in $28.7m from Russia, Australia, Britain, Malaysia and other countries in Asia.

(Dwayne Johnson as Hercules. AP)

Megan Colligan, Paramount's head of domestic marketing and distribution, said Johnson once again proved his appeal as a global action star who fights bad guys with a "a wink and a smile."

"He can be very serious and menacing and imposing, and he has this ability to melt it all away, which is why women show up for a movie like this," Colligan said. "He has a lot of appeal for kids."

Johnson himself drove over half of the buzz on social media platforms like Twitter, said Benjamin Carlson, president of tracking firm Fizziology.

"They weren't talking about any of the co-stars or Brett Ratner, the director," Carlson said.

"It was all about 'The Rock' with this film."

Summer box office still down

Despite the two films' solid performances, the summer box office is still down by around one-fifth compared to last year, according to Paul Dergarabedian, senior media analyst with Rentrak.

That's partly because one would-be huge performer, Fast & Furious 7 was postponed from its July 11 release due to the death of actor Paul Walker, he said. This summer also lacked some other blockbuster sequels like last year's Despicable Me 2.

That puts a lot of pressure on Guardians of the Galaxy, a Marvel superhero film being released in the U.S. next week, to outperform, he said.

(Chris Pratt in Guardians of the Galaxy. Marvel Entertainment)

Even though it features lesser-known characters, including Chris Pratt as Peter Quill and Zoe Saldana as Gamora, it could still break out, Dergarabedian said.

"Any time you have a Marvel movie in the summer, it's still a factor," he said.

Another film that opened in wide release over the weekend was the Rob Reiner-directed romantic comedy And So It Goes, starring Michael Douglas and Diane Keaton, which collected an estimated $4.6m, according to distributor Clarius Entertainment.

Boyhood, a Richard Linklater film that tracks the life of a boy from age 5 to 18, gained traction in its third week of release by distributor IFC Films with $1.7m from just 107 locations.

Read more on:    box office  |  celebrities  |  movies
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