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Captain America sets new box office record

2014-04-07 09:34

Los Angeles — Disney and Marvel could be one of the finest teams around.

Continuing the success of their superhero franchise, Captain America: The Winter Soldier has set a record as the biggest domestic April release ever. The Disney sequel debuted with $96.2m, topping the previous record-holder, 2011's Fast Five, which opened with $86.2m.

(Chris Evans as Captain America: The Winter Soldier. Paramount Pictures)

The Winter Soldier, which stars Chris Evans as the shield-wielding superhero and Scarlett Johansson (whose science-fiction film Under the Skin also debuted this weekend with $140,000) as Black Widow, commanded 32 international markets last weekend.

Expanding to Russia, Australia and China in its second week, the Marvel comic adaptation, boasting a budget of over $170m, earned $107.1m internationally this weekend, bringing its overall worldwide haul to more than $303m.

Also a touchstone for Imax, The Winter Soldier received $9.6m of its U.S. haul on 346 screens showing the film in the enhanced resolution format. Internationally, it showed on 278 Imax screens, bringing in $6.5m, $4m of which was delivered from China.

Captain America: The First Avenger, which had a budget of around $140m, debuted in July 2011 with $65m. Overall, it earned $371m worldwide.

Why the shift to an April release rather than remaining a summer launch?

"We looked at the possibility of creating separation from the other summer tentpoles," said Dave Hollis, head of worldwide theatrical distribution for Disney. "There was an opportunity. We have the second Marvel film coming at the end of the summer in Guardians of the Galaxy.

We wanted to start and end the summer and take advantage of this holiday. In the next month or so we'll have the benefit of spring break."

"The Avengers effect," as Hollis calls it, set the stage for the continuation of Marvel's massive box office presence, which includes the Iron Man and Thor"franchises. With the release of the films' sequels, both have seen earning jumps of over 35%.

"There are very few movie brands that are this consistent," Paul Dergarabedian, senior media analyst for box-office tracker Rentrak, said of the Disney-Marvel team. "For The Winter Soldier to push on $100m in April shows that you can release a big movie any time of the year. Every studio is going to be looking at this date to plant their flag in the future."

Meanwhile, Paramount's biblical saga Noah, starring Russell Crowe, Jennifer Connelly and Emma Watson, took a drastic dip in its second weekend, earning $17m after debuting with $44 m. Still, it sailed into second place, crossing the $70m mark domestically, while pushing Lionsgate's young adult science-fiction thriller Divergent, led by Shailene Woodley, to third with $13m in its third week. Its stateside total is now $114m.

(Shailene Woodley in Divergent. Summit Entertainment)

Freestyle Releasing's surprise hit God's Not Dead took the No. 4 slot with $7.7m in its third weekend.

Despite the decrease in the Noah box office performance, the outcome of the film's debut, its overall haul, and the success of both Son of God and God's Not Dead bodes well for other religious-themed films coming this year, including Heaven is for Real, starring Greg Kinnear and Exodus: Gods and Kings, starring Christian Bale.

Coming in at No. 5, Wes Anderson's The Grand Budapest Hotel collected $6.3m, bringing its domestic total to $33m. Fox Searchlight expanded its stylish comedy to 1,263 locations, and the studio plans to add even more in the coming weeks. This is Anderson's second widest expansion following 2009's Fantastic Mr. Fox.

"As this movie is expanding it is just building an audience," Dergarabedian said. A total of "$33m compared to something like Captain America doesn't sound like a lot, but it's a huge number for a film like Grand Budapest that is so indie-minded and original."

The weekend's other releases included Codeblack Films' Frankie and Alice, starring Halle Berry as a dancer with multiple personality disorder. Playing in 171 locations, it earned $350,000.

And Fox Searchlight's dark comedy Dom Hemingway, starring Jude Law and Game of Thrones star Emilia Clarke, had a domestic gross of $32,000 after showing in only four theaters in New York and Los Angeles. Next week the film will expand to nearly 40 locations.

Disney's Muppets Most Wanted, which landed at No. 6 with $6.3m in its third weekend, and Fox's Mr. Peabody and Sherman, coming in at No. 7 with $5.3m in its fifth weekend, were the top children's films. But Fox's animated Rio 2 stands to knock them down a few notches when it opens in the U.S. next weekend.

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