Los Angeles - Just a month before its June release in the US, Paramount Pictures delayed the debut of G.I. Joe: Retaliation by nine months after another movie based on a Hasbro toy was trounced at the box office by The Avengers.
Paramount on Wednesday pushed back the release of the G.I. Joe sequel from 29 June until 29 March 2013, in order to adapt the movie for 3D screens, according to Paramount's executive vice president of publicity, Katie Martin Kelley.
Lack of strong buzz
The move comes after Battleship, based on the Hasbro board game, debuted at No 2 at the North American box office with $25.5m in ticket sales, behind the still-strong Avengers, which brought in $55.6m in its third weekend of release.
Action films often get most of their revenue from 3D showings, which cost a few dollars more per ticket and can boost a movie's prospects to make its money back.
G.I. Joe: Retaliation also suffered from a lack of strong buzz online, according to Ben Carlson, president of market tracking firm Fizziology.
24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.
Captain America and his superhero friends take over the cinema this weekend. Read More »
Add your review
Bravery, respect and a will to fight for what is right, Free State is a testimony of just how far we’ve come as a nation. Read More »
Add your review
Cape Town show pics.
All the deets.
Live gig pics.
South AfricaCity Press
Johannesburg SouthAdendorff Machinery
Sea PointCape PlacementsR15 000 - R20 000 Per Month
Vacant Land / PlotsR 2 100 000
HousesR 6 050 000
HousesR 2 400 000