We just chatted to Steven Tyler ahead of his visit to SA next week and he totally invited us backstage!

VOTE AND WIN: You could win an iPad Mini by voting for your favourite local celeb in the Channel24 Awards!

James Bond swaps martinis for beer

2012-04-04 07:47
 
Los Angeles - James Bond will swap his trademark vodka martini for a beer in Skyfall, the next 007 movie.

Current 007 Daniel Craig will order a Heineken instead of his famous favourite cocktail in a scene in the upcoming film after Heineken USA agreed on a deal to be featured in the movie, according to trade magazine Ad Age.

The 44-year-old actor will also appear in character for a TV commercial for the drinks brand which will air all over the world and will be created by Wieden & Kennedy Amsterdam with Skyfall director Sam Mendes acting as a consultant.

Daniel will also appear as the spy on special packs of the beer.

'Man of the world'

Lesya Lysyj, Heineken USA's chief marketing officer, told Ad Age: "[James Bond] is a perfect fit for us. [He is] the epitome of the man of the world."

Vodka martini cocktails have become synonymous with the British secret agent and he is often seen ordering the drink on screen with the famous line "shaken, not stirred".

The phrase was first uttered in a film by Sean Connery in 1964's Goldfinger, while the first novel Ian Fleming included it in was 1956's Diamonds Are Forever, although Bond does not say the line until 1958's Dr No.

Daniel tells a barman how to mix the drink in a scene where he is playing poker in Casino Royale, instructing him to use "three measures of Gordon's; one of vodka; half a measure of Kina Lillet. Shake it over ice, and add a thin slice of lemon".

Skyfall also stars Javier Bardem as the film's villain, Dame Judi Dench, who is reprising her role as M, and Naomie Harris as field agent Eve. It is due to be released in October.

- BangShowBiz

Read more on:    heineken  |  daniel craig  |  celebrities  |  movies  |  skyfall  |  james bond
NEXT ON CHANNEL24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
4 comments
Add your comment
Comment 0 characters remaining
 

Recent News

God Help the Girl is like watching the hipsters play Pick-Up Sticks in De Waal park. Read More »
Add your review

The latest installment of the Hunger Games franchise hits cinemas this weekend. Our two reviewers have their say. Read More »
Add your review

inside channel 24

There are new stories on the homepage. Click here to see them.