With just over a week to go until UB40 kicks off their SA tour, we bring you some interesting facts about their opening band, Grassy Spark

Angelina Jolie was reportedly questioned by the FBI for four hours over the Brad Pitt private plane incident

Obama stars in a sneaky Samsung publicity stunt without even knowing about it

2014-04-03 15:38

New York - The latest pitchman in Samsung's marketing machine: an unwitting President Barack Obama.

Boston Sox baseball player David Ortiz snapped a selfie with the president at a White House event using a Samsung phone and tweeted it to his followers Tuesday. It was resent by tens of thousands of Twitter users, and Samsung retweeted the photo as an ad. The company also said in a tweet that the photo was taken with a Samsung phone.

The White House press secretary said Wednesday that Obama was not aware of the marketing stunt. Ortiz's agent did not respond to questions.

Ellen DeGeneres' celebrity-happy selfie from the Oscars was also taken with a Samsung phone and retweeted millions of times.

Samsung, the world's largest maker of smartphones, is making a name for itself as an aggressive, off-beat marketer. The company used its outsized ad budget to poke fun at its top rival, iPhone maker Apple, as well as people who purchase Apple products. It was also an Oscars sponsor and has a deal with Ortiz.

In its latest fiscal year, Samsung spent roughly $4 billion on advertising, about four times as much as Apple. Although Samsung makes TVs, refrigerators and other products, analysts believe much of the marketing is for newer products such as phones.

Samsung splashed the Oscars ceremony with phones and encouraged student presenters to post photos taken with the gadgets.

As for Ortiz, "When we heard about the visit to the White House, we worked with David and the team on how to share images with fans," Samsung said. "We didn't know if or what he would be able to capture."

Samsung was tight-lipped on the nature of its relationship with him. But the baseball player told the Boston Globe Wednesday that he signed a deal with Samsung a few months ago and the company gives him "phones and other stuff."

The Obama selfie "wasn't anything on purpose," Ortiz told the Globe. "I would say I went along just like everyone else taking pictures and posted."

Read more on:    samsung  |  barack obama

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent News

Here's a first look at Tumisho Masha as Nelson Mandela in Mandela's Gun. Read More »
Add your review

Tom Hanks wants in on Channing Tatum's gender-swapped remake of his 1984 mermaid romantic comedy Splash. Read More »
Add your review

inside channel 24

There are new stories on the homepage. Click here to see them.