Hollywood - Oscars telecast ratings hit a 10-year high, preliminary data showed on Monday, as Ellen DeGeneres won plaudits for her slick hosting of Hollywood's biggest night - and broke a Twitter record.
The 86th Academy Awards were seen by 43 million Americans Sunday, drawing the biggest audience of any entertainment programme since the finale of hit sitcom Friends in May 2004, according to estimates by ratings service Nielsen.
The three-and-a-half-hour show averaged a 12.9 rating for adults aged 18 - 48, according to the preliminary figures cited by ABC, the Oscars broadcaster.
DeGeneres, hosting the Oscars for the second time - seven years after her first turn - ordered pizza, took a star-studded selfie and poked fun at her audience at Hollywood's biggest night of the year.
Following in the footsteps of celebrated Oscars hosts such as Billy Crystal and Bob Hope, the 56-year-old mixed wry, deadpan humor and cracked jokes at the expense of her A-list audience.
Her celebrity selfie with stars including Brad Pitt, Meryl Streep and Jennifer Lawrence had nearly 100 000 retweets within five minutes, and over 2.8 million by Monday morning.
The show's ratings were up some six percent from last year's show, hosted by comic Seth MacFarlane, who was accused of bad taste in some of his jokes.
"The show was trim, fleet, elegant, and organic, with few unnecessary bells and whistles; almost everything in it seemed to have a purpose," said Entertainment Weekly.
"Her real achievement, though, was to make the prospect of an Oscar host roaming through - and interacting with - the celebrity audience feel, for the first time, like a relaxed, fun, and totally natural thing to do."
USA Today contrasted her performance with MacFarlane last year, saying producers Neil Meron and Craig Zadan had learned a lesson.
"Choose a better host, you get a better show. Choose a really good host, as DeGeneres proved to be Sunday, and you get the best Oscar broadcast since, well, the last time she hosted," the newspaper wrote.
But not everyone was convinced.
"This year's Oscars was more like an endurance test - turgid, badly directed, poorly produced and featuring an endless string of tired or wince-inducing moments from host Ellen DeGeneres," said the Hollywood Reporter.
The show's ratings increased for the third year in a row, while its share of 18-34 year-old viewers was a seven-year high, and of teenagers (12-17) was a three-year high.
The most-watched Oscars show ever was in 1998, when 55.3 million people watched Titanic win 11 Academy Awards including best picture as Crystal hosted, according to the Los Angeles Times.
This year's Oscars blasted Hollywood's other main awards shows: the Golden Globes in January were watched by 22.1 million people and the Grammys by 14.5 million, according to the Nielsen figures cited by ABC.
Harrowing historical drama "12 Years a Slave" won best picture at the Oscars, while 3D space thriller "Gravity" took seven prizes including best director for Mexico's Alfonso Cuaron.
Matthew McConaughey took best actor for true-life AIDS activist drama "Dallas Buyers Club," while Cate Blanchett won best actress for her turn in Woody Allen's Blue Jasmine.
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