Los Angeles — Pan produced no Neverland magic at the box office.
The fantasy, which cost an estimated $150m to produce, earned $15.5m in its opening weekend, according to Rentrak estimates Sunday making it one of the worst bombs of the year. Early tracking did not look promising for the Joe Wright-directed film but still predicted that Pan would open at least in the $20m range.
The PG-rated epic, sold as a Peter Pan origin story and a lavish visual feast, has had a bumpy ride from the beginning, starting when actress Rooney Mara, who is white, was cast as Tiger Lily, who is historically Native American. The film, starring Hugh Jackman and Garrett Hedlund, also had been pushed from July to October. It has not been well-received by critics, either.
Pan now ranks among 2015's biggest flops, including Fantastic Four and Tomorrowland. International earnings don't look promising either. The film brought in a weak $20.5m. For comparison, The Martian earned $58.1m.
"This had a lot going against it," said Paul Dergarabedian, a senior media analyst for Rentrak.
He also believes competition in the family market from the Halloween-themed animated feature Hotel Transylvania 2 hurt Pan.
"Family films always have an audience, but that audience is extremely fickle and hard to please, just like the kids who go to these movies," Dergarabedian said. "You just never know what's going to resonate."
Sony's high-wire spectacle The Walk also stumbled in its first weekend in wide release, after debuting on IMAX screens last week. The tale of Philippe Petit's tight-rope walk between the towers of the World Trade Centre earned $3.7m this weekend, bringing its total to $6.4m. Joseph Gordon-Levitt stars in film directed by Robert Zemeckis.
Not all was bleak at the box office, though. Ridley Scott's space adventure The Martian earned a solid $37m in its second week in theatres, nabbing the top spot once more. Its domestic total now stands at $108.7m.
Hotel Transylvania 2 took second place in its third weekend with $20.3 million, bumping its total to $116.8m. Pan came in at No. 3.
Nancy Meyers' workplace comedy The Intern earned $8.7m, and the border thriller Sicario brought in $7.4m, rounding out the top five.
Outside the top 10, Steve Jobs, the biopic of the late Apple CEO directed by Danny Boyle and written by Aaron Sorkin, opened in four theaters in New York and Los Angeles to a powerful $520,942. Its $130,000 per-theater average ranks as the best of the year and should bode well for the film's expansion across the next two weeks.
"This is a movie everyone's talking about, and now they're going to be talking about it even more," Dergarabedian said.
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Tyler Perry's Boo! A Madea Halloween opened in the top spot with an estimated $27.6m besting Tom Cruise. Read More »
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