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Los Angeles - Robert Rodriguez believes 4D movies are bridging the gap between film and computer games.
The director utilised Aroma-Scope for his new movie Spy Kids: All the Time in the World in 4D, meaning cinema goers are given a scratch-and-sniff card to use while watching the film in 3D - helps make the theatre experience more interactive for a new generation of fans.
"People today are so interactive with gaming that to go and watch the movie feels so passive, so this really bridges the gap between the two," he said.
Fun gimmick
"You're watching the movie and then almost like video game numbers come up and you [scratch] the cards and smell almost exactly what the characters are smelling. It's funny, the characters are all reacting to it, the adults are reacting to it, it's really fun."
Robert, who directed Jessica Alba and Mason Cook in the fourth instalment of the Spy Kids franchise, admits he was inspired to undertake the unusual effect after seeing a film from the 1980s.
He told MTV News: "Instead of just going 3D like we did on the last one, we brought in 4D, which is a very fun gimmick that I found in this old movie in the 80s. There are some really surprising smells."
The director utilised Aroma-Scope for his new movie Spy Kids: All the Time in the World in 4D, meaning cinema goers are given a scratch-and-sniff card to use while watching the film in 3D - helps make the theatre experience more interactive for a new generation of fans.
"People today are so interactive with gaming that to go and watch the movie feels so passive, so this really bridges the gap between the two," he said.
Fun gimmick
"You're watching the movie and then almost like video game numbers come up and you [scratch] the cards and smell almost exactly what the characters are smelling. It's funny, the characters are all reacting to it, the adults are reacting to it, it's really fun."
Robert, who directed Jessica Alba and Mason Cook in the fourth instalment of the Spy Kids franchise, admits he was inspired to undertake the unusual effect after seeing a film from the 1980s.
He told MTV News: "Instead of just going 3D like we did on the last one, we brought in 4D, which is a very fun gimmick that I found in this old movie in the 80s. There are some really surprising smells."
