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The Heat burns White House Down

2013-07-01 14:24
The Heat
Los Angeles - Sandra Bullock and Melissa McCarthy brought The Heat against Channing Tatum and Jamie Foxx at the box office.

The Fox action-comedy starring the funny ladies as mismatched detectives earned $40m in second place in its opening weekend, topping the $25.7m debut haul of Sony's White House Down, according to studio estimates on Sunday.

The Disney-Pixar animated prequel Monsters University remained box-office valedictorian in its second weekend, earning $46.1m in first place.

As for The Heat, employing two female leads to buck the male-dominated buddy-cop formula paid off in ticket sales.

'Very competitive weekend'

"I think the fact that we have a female-centric movie standing out in a forest of giant tent-pole movies is phenomenal," said Chris Aronson, Fox's president of domestic distribution. "Audiences really responded. We positioned this to be a female event movie, and we got the opening that we were hoping for this weekend."

White House Down, which features Tatum as a wannabe Secret Service agent and Foxx as the President of the United States of America, was inaugurated below expectations in fourth place. The film's White House takeover plot is strikingly similar to FilmDistrict's Olympus Has Fallen, which opened in March and starred Gerard Butler and Aaron Eckhart.

"It turned out to be a very competitive weekend," said Rory Bruer, Sony's president of worldwide distribution. "We had hoped White House Down did better, just from the standpoint that we love this film, but I feel very hopeful that with the July 4th holiday coming up, it will be the perfect film for audiences, and it'll really add up for us."

Meanwhile, Paramount's World War Z took another bite out of the box office in its second weekend domestically with $29.8m. Overseas, the globe-trotting zombie thriller starring Brad Pitt cleared $70.1m in 51 territories.

Superman's origin

"I think the variety of films is what brought people out to the movie theatres," said Paul Dergarabedian, an analyst for box-office tracker "There's a G-rated movie at the top of the chart and an R-rated movie in second place. That says a lot about the summer marketplace and how a unique slate of films can propel the box office."

Man of Steel is still flying high in its third week, coming in fifth place with $20.8m in North America and $52.2m in such international markets as Australia, Sweden and China. The Warner Bros retelling of Superman's origin passed the $500m mark on Saturday.

Overall, Dergarabedian said revenue and attendance are now both down just 2% over last year, and this weekend's films grossed 8.5% less than last year when Universal's Ted opened with $54.4m at the box office. He said those numbers could shift further next week when Disney's The Lone Ranger and Universal's Despicable Me 2 debut.

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