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The Interview rakes in big bucks!

2015-01-21 22:00
 
 The Interview


New York - Digital sales for The Interview are up to $40m, putting the Sony Pictures release on track to eclipse Bridesmaids as the biggest online release ever.

In a statement Tuesday, Sony Pictures chief executive Michael Lynton called the total "a significant milestone." The film has been playing on a variety of online and on-demand platforms. It has also added $6m in box office, playing in select independent theaters.


In early 2012, Bridesmaids set the previous record for digital release with $40m in video-on-demand and online sales.

While record-breaking, the digital release of The Interview means Sony will struggle to break even on the $40m-plus film. Receipts are split with distributors, and marketing would have also cost around $25m.

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