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Los Angeles – Thanks to Uber you can catch a ride to work Transformer style.
To promote the latest instalment in the Transformers franchise, Uber, a popular taxi service, is rolling out an option for users to arrange a pick up from Optimus Prime.
Optimus Prime will make his way to three cities starting in Dallas, then Phoenix and finally Los Angeles. Only a few customers will be able to get a ride as there will only be one truck available.
The marketing campaign is backed by Paramount Pictures and General Motors.
Uber operates in 130 cities and is valued at $18bn.
To promote the latest instalment in the Transformers franchise, Uber, a popular taxi service, is rolling out an option for users to arrange a pick up from Optimus Prime.
Optimus Prime will make his way to three cities starting in Dallas, then Phoenix and finally Los Angeles. Only a few customers will be able to get a ride as there will only be one truck available.
The marketing campaign is backed by Paramount Pictures and General Motors.
Uber operates in 130 cities and is valued at $18bn.
Your Uber experience is about to be transformed in @Uber_Dallas, @Uber_PHX and @Uber_LA #SomethingBigIsComing pic.twitter.com/d00w1U8gr2
— Uber (@Uber) June 15, 2014
