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Underworld sinks teeth into box office

2012-01-23 13:00

Los Angeles- Kate Beckinsale is back with a vengeance, with her latest Underworld movie opening at No 1 this weekend.

Underworld Awakening made an estimated $25.4m, distributor Sony Screen Gems reported on Sunday.

This is the fourth film in the vampire action saga. Beckinsale starred in the first two movies as the warrior Selene, then bowed out of part three but returned for this latest instalment. Underworld Awakening was shown for the first time in 3D as well as on IMAX screens, where it made $3.8m. That's 15% of the film's weekend gross, which is a record for an IMAX digital-only run.

Sony had hoped the film would end up in the low-$20m range. But Rory Bruer, the studio's president of worldwide distribution, says the fact that it did even better - despite a snow storm that hit much of the Midwest and East Coast - primarily has to do with Beckinsale's return.

"She is such a force. Her character - you just can't take your eyes off of her. I know the character is very dear to her, as well, and she just kills it," Bruer said. "The 3D aspect of the film also brings something, makes it a fun, visceral ride."

Overall box office up

Opening in second place was Red Tails from executive producer George Lucas, about the Tuskegee Airmen who were the first black fighter pilots to serve in World War II. It made an estimated $19.1m, according to 20th Century Fox, which was well above expectations; the studio had hoped to reach double digits, said Chris Aronson, executive vice president of domestic distribution.

"I believe what George Lucas has stated all along: This is an important story and a story that must be told. It is a true story of American heroism and valor and audiences have really responded to this message," Aronson said. "People want to feel good about themselves, they want to be uplifted. We have enough hard crud going on in this country right now. Times are tough, and if we look back and are told a story of some really fantastic deeds, that's really compelling moviegoing."

Hollywood.com analyst Paul Dergarabedian said a grassroots effort to get groups of people into the theaters to see Red Tails, along with positive word-of-mouth, helped its strong showing. The film saw an uptick from about $6m on Friday to $8.65m on Saturday.

Overall box office is up 31% from the same weekend a year ago, Dergarabedian said, thanks to new releases as well as movies like Extremely Loud & Incredibly Close, which had limited runs for awards consideration at the end of 2011 and are now expanding nationwide. The Sept 11 drama from Warner Bros, starring Tom Hanks and Sandra Bullock, came in fourth place with $10.5m.

Last week's No 1 film, the Universal smuggling thriller Contraband starring Mark Wahlberg, dropped to the No 3 spot with $12.2m. It's now made $46.1m in two weeks. Meanwhile, Steven Soderbergh's international action picture Haywire from Relativity Media, starring mixed martial arts superstar Gina Carano in her first film role, opened in fifth place with $9m, which was above expectations."

Read more on:    box office  |  movies

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