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Angry Birds flocks to No 1 over R-rated comedies

2016-05-23 09:26
 

Los Angeles — Captain America has found a worthy competitor in a bunch of flightless birds. The Angry Birds Movie soared to $39m in its debut weekend, knocking Captain America: Civil War off its first-place perch, while new adult comedies Neighbours 2 and the The Nice Guys struggled to get their footing, according to comScore estimates on Sunday.

Rovio Animation spearheaded the production of The Angry Birds Movie, which cost around $73m to make, and it opened strong internationally last weekend. The film has already earned $150m worldwide, according to estimates from Sony, which is distributing the film.

The Angry Birds Movie features the voices of Jason Sudeikis, Josh Gad and Danny McBride and has received mixed reviews from critics in its attempt to create a compelling story out of a fairly simplistic app-based game. But audiences under 25 gave the film an A CinemaScore, which should help the film continue to perform well over Memorial Day weekend.

"It's very difficult turning a video-game property into a successful movie," said Josh Greenstein, Sony's president of worldwide marketing and distribution. "To use a bad pun, we are flying high."

Video-game adaptations have not had the best track record, but comScore's Senior Media Analyst Paul Dergarabedian notes that the success of Angry Birds likely has more to do with its family appeal and ingrained brand recognition.

"Families are always looking for out-of-the-home content," Dergarabedian said, noting also that this is the latest in a string of very successful PG-rated films including The Jungle Book and Zootopia.

"PG is the hot new rating now. There used to be a stigma that younger teens wouldn't be interested," he said. "The numbers prove that when you go after the broadest base possible, you can be highly successful."

The superhero proved mightier than a fresh batch of R-rated comedies

The PG-13 rated Captain America: Civil War wasn't too far behind, earning an additional $33.1m this weekend for a second-place spot, which brings its domestic total to $347.4m. And, even in its third weekend in theatres, the superhero proved mightier than a fresh batch of R-rated comedies, Neighbours 2: Sorority Rising and The Nice Guys, both of which underwhelmed in their debuts.

Neighbours 2 brought in only $21.8m — less than half of the first film's $49m opening in 2014. But the film from director Nick Stoller also cost only $35m to make.

"We're really proud of Neighbours 2" said Nick Carpou, Universal's President of Domestic Distribution. "We're not just out there trying to go to the bank on something. It really is a different take."

Stars Seth Rogen, Rose Byrne and Zac Efron all returned for the sequel, which puts a new spin on the frat next door idea by having the young family's new neighbours be a sorority comprised of girls upset about the unequal rules for fraternities and sororities.

The R-rated 70s-set buddy comedy The Nice Guys, meanwhile, grossed $11.3m for a fourth-place spot. Warner Bros. handled the domestic distribution for the Shane Black-directed film, which stars Ryan Gosling and Russell Crowe. It has been very well-received by critics, but it seemed to fly under the radar on this crowded weekend.

While the comedy openings might be less than hoped for, both could still provide decent counterprogramming to the spectacle-driven films opening on Memorial Day weekend, when mega productions X-Men: Apocalypse, which made $103.3m internationally this weekend, and Alice Through the Looking Glass take over.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to comScore. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.

Read more on:    box office  |  angry birds  |  movies
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