Los Angeles - Sacha Baron Cohen will "build a cinema in Grimsby" if his spy movie named after town does well at the box office.
The 44-year-old star attended the premiere of the film in London's Leicester Square and arrived in a Volkswagen van channelling his football hooligan alter ego, Norman 'Nobby' Grimsby.
Wearing only blue cotton Y-front pants, a turtle neck, socks and hotel slippers and clasping at a beer at the star-studded event, he paid tribute to the Lincolnshire town in England that features in the film.
And standing beside him was his wife Isla Fisher, who didn't seem too impressed.
"If the film goes well I'm going to build a cinema in Grimsby. I'm not saying how big it will be - it'll be a large screen in a pub.
"The sad thing is we've got a 15 rating so 80 per cent of the mothers won't be able to watch it."
As well as his wife, who also appears in the movie, Sacha was joined at the premiere by his on-screen brother Mark Strong.
See Sacha on the red carpet here:
(Photos: AP/Getty Images)