This local movie's smart advertising campaign is freaking everyone out!

Cape Town – It's like something out of a horror movie - a truck with a glass container driving around the city with surgeons performing surgery in it. 

Freaky, right!

The truck driving around the streets of Cape Town is a very clever marketing campaign for a new medical thriller, Bypass.

The film, a first of its kind in Africa, aims to shed light on organ trafficking. 

What could we be up to? With less than 12 DAYS till #Bypassmovie hits @sterkinekor cinemas, we're getting this show on the road! ?????? #Bypassmovie #Bypass #behindthescenes #BehindBypass #film #filmmaker #thrillernight #movie #thriller #medicalthriller #organtrafficking #productions #trafficking #illegal #organtransplants #change #southafrica #organdonorfoundation #healthy #medical #cinema #setlife #sterkinekor #nfvf #movie #goodmovie #containerworld #comingsoon2017

A post shared by Bypass Movie (@bypassfilm) on May 2, 2017 at 3:15am PDT

Check out the pics here:

#bypassmovie 12May Marketing 2remind you 2go see it! @nfvfsa @Iproducersorg @DocFilmmakersSA @wesgro #wesgrofilm pic.twitter.com/fiT7cjSw8R

— Monica Rorvik (@Moni_R) May 3, 2017

#bypassmovie has one epic marketing campaign running. Open heart surgery on the road. pic.twitter.com/H95cciBl6w

— Stephen Horn (@SteveSince91) May 3, 2017

I nearly got a heart attack when I saw this: #BypassMovie pic.twitter.com/2EARz87sqc

— You (@Meisie_La) May 3, 2017

I enjoyed seeing the 'surgeons' at work in the #bypassmovie promo truck! Very innovative pic.twitter.com/0wx0bpyzzF

— Alan Cameron (@cameron_an) May 3, 2017

About the movie

Cardiac surgeon Dr. Lisa Cooper (Natalie Becker) is faced with the devastating news that the last chance for her son’s liver transplant has been destroyed. When presented with the alternative of using an illegal organ transplant, she ignores reason, willing to do whatever it takes to save the life of her only son. 

Secretly she takes Sam to Jalloh Africa. Once locked behind the derelict walls of the New Life Clinic she discovers the full extent of an international black market organ syndicate, that harvests organs from poor and vulnerable donors, selling them for profit to desperate often wealthy recipients.

Watch the trailer here:

The film opens in select Ster-Kinekor cinemas on Friday, 12 May.