He may have merely been a runner-up at last year's Idols, but on his debut album Temptation Brandon October proves that he's got far more X-factor potential than merely that much talked about wiggle. So it's a pity then that the song selection is an uninspired melange of formulaic boy pop flavoured R&B ballads ("Temptation"), bedroom lights down low slow jams ("Hold On to Love") and colour by numbers Latino-inflected pop fluff ("Only").
You can almost hear the PR people brainstorming their chart strategy with an Enrique Iglesias pop meets Justin Timberlake retro-soul two-pronged attack. But actually, despite the occasional vocal echo, Brandon consistently manages to transcend the karaoke inevitability of having come through the Idols school of singing. When he struts into the funky club cuts "Someday" and "Attitude" or caresses an old school soul croon out of the sensual and sexy shimmer of "Sleepwalking Away" he even almost finds a voice of his own.
Make no mistake, Brandon's definitely got the vocal chops to carve open an R&B meets pop niche for himself as his finger snapping smooth soul reading of Al Green's classic "Let's Stay Together" shows. The only problem is that his 10-track album clocks in at a mere 40 minutes - something that's unlikely to entice an audience that tends to value quantity as much as quality these days.
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