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Die Antwoord - $0$

2011-11-14 15:59
Watch Die Antwoord's new music video, Evil Boy, here. Warning: NSFW. To listen to song clips off the new album, click on the player below.

As pervasive as the group's presence may be on the pop culture message boards and in the social network psyche, Die Antwoord's $0$ is also dangerously and imminently disposable. The truth is that the project is so hyper-stylised (yes, it is stylised, get over it), that it is logically going to be both hugely popular and infamous for the wrong reasons.

Die Antwoord should be acclaimed and respected for their  approach to the craft. Whether that be the inventive manner in which the rhymes and sounds get put together (and torn apart), or that they have the courage of conviction in the first place to take what they do to the extreme they do. And make it work to a large degree.

"She Makes Me A Killer", for example, is a legitimate highlight artistically - funny, offensive (and hilariously offensive), smart and just plain cool in equal measure. The same brilliance shines through in many other places, notably on "Doos Dronk" (which features peers Jack Parow and Francois van Coke), and Ninja in particular hits some crazy high spots on "Evil Boy" and "Fish Paste".

But the length of the album shows up the novelty of the concept. And the repeated pre-emptive "fuck-yous" to anyone who may point that out or doubt the group's brilliance is self-defeating. The only thing that the continual critical rejection succeeds in building is an impenetrable ivory tower.

Problem is that it's impenetrable from both directions: Sure, it overprotects Die Antwoord from whatever criticism may be lobbed at them, but it also makes what they do largely inaccessible, viewable only from an uncoverable distance – effectively discounting Die Antwoord's good points, and replacing it with spectacle.

Maybe that's the point of pop these days. And maybe having no choice but to call it pop will end up being the greatest insult of all in the long term.  It's probably best to buy the album as an artefact of artistic daring, but not as a representation of any particular type of South African-ness – or anything else, for that matter.

How to be your own worst enemy, even when your work is artistically commendable.

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Read more on:    die antwoord  |  music

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(Comments may be edited or deleted at the Channel24 editors’ discretion)
Lydia 11/16/2010 6:32 AM
Man, I have never read such "kak" in my life where the comments have no meaning. All I know is that Die Antwoord are very very clever indeed. People are paying money to listen to or see "kak".
shrubber 11/16/2010 10:09 AM
Exactly what those "in the know" were saying about Rap in the 80's, Punk/New Wave in the 70's, Brit Pop in the early 60's, Rock & Roll in the 50's,etc etc..... what boring, pretentious, pseudo-English-Department-let-me-impress-the-Prof supercilious patronising garbage....... something like this comment, I suppose....
Johnie 11/16/2010 11:58 AM
To who ever wrote this you mentioned Jack Parow being a peer for Ninja? Where do you get your facts from Die Antwoord introduced Jack then Jack droped Cooler as ekke. Who is the peer? Die Antwoord. And Yes we all know that its stylised but who cares! its Funny as hell.
Marshall 11/16/2010 12:15 PM
So, Johnie... what does "peer" mean?
H 11/16/2010 12:34 PM
Bwahaha Johnie. Firstly learn to spell your name and secondly research the meaning of 'peer'. Poephol.
Freds 11/16/2010 1:21 PM
Hey jou 26...
Fly By 11/16/2010 2:25 PM
I liked them in the beginning but they are loosing it. Its like they know they their oddity value has a shelve live thats very short. They need to shock to keep that up. Shocking will keep it up for a while -support from silly people- but it will eventually fizzle out.
Shooter 11/16/2010 3:32 PM
Peer - a person who is equal to another in abilities, qualifications, age, background, ...
sakmaz 11/16/2010 11:29 PM
this video is not "new" by the by
William 11/17/2010 4:53 PM
haha, to classify this CD as "R&B" and "soul" (see top of the review on the right hand side) makes it clear that this guy doesn't have a CLUE what he is writing about. Really, music critics are really a pain in the ass and they should get real jobs instead of talking a lot of shit.
Beeeaacchhh 11/17/2010 5:37 PM
I'm a fan of Die Antwoord but I must say, the critic has a right to have his own opinion and comment. There are a few hot tracks but the lads/ girl have talent, lets see them drop an album later down the line that shows more skill as apposed to the shock value. It had to be a hard, hitting video, Evil Boy to keep up with the hype... So the dude has a point but is looking to far in advave... let Die Antwoord evolve in time
moo 11/17/2010 6:13 PM
it's like analizing a massive turd
C 11/18/2010 6:04 AM
It's not kak. It's satire.
jules 11/18/2010 7:25 PM
Most importantly, Watkins is a blatant plagiarist and an ego maniac: http://www.dieantwoordzeflings.com/ http://twitter.com/maryannehobbs/status/21196717371 bye bye die antwoord.
TempleOfTurkey 2/26/2011 1:05 PM
As fan of Max Normal.TV(Before known as Die Antwoord)i say this $0$ album is pretty rad! Plus im surprised that they remixed SuperEvil again :D
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