"Why?" You might ask. "What's the matter with believing in God and being in a rock band?" Well, if South African proponents Prime Circle's debut CD, Hello Crazy World, is any indication, then absolutely nothing.
This is one rock quartet who have little to do with any sex, drugs or rock 'n roll stereotype, choosing to communicate a consistently uplifting message, rather than remaining trapped in a cul-de-sac of nihilistic vacuity.
Faced with the increasingly confusing spectre of a "Crazy World" Prime Circle do well to avoid the temptation to stray into lyrically lame territory, simply sharing their frustrations ("Inside Out") and invocation to action ("Hello"). It makes for a refreshingly accessible middle of the road rock listen where sweeping melodic neo-grunge guitars and impassioned vocal growls ("Same Goes For You") imbue upbeat anthems of self-belief ("Hello") and delicate introspective ballads ("As Long As I Am Here") with a celebratory smile.
While detractors may well be prone to dismiss the band's sound as derivative, Hello Crazy World proves far more than a mere amalgam of influences ranging from Matchbox 20, the Spin Doctors and Creed to the Goo Goo Dolls, The Calling and Bon Jovi.
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