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Verity - Journey

2009-07-17 11:40
 
Journey
 
Wanting to remain independent of record industry control Verity came up with the innovative idea of selling her album before it existed. Using the internet as her platform she created a website where people who became known as Future Owners could purchase her forthcoming CD, cutely entitledYet To Be. The punters also became part of her creative process by having a say in which songs, photographs and album sleeves were to be chosen. Sounds like a very clever marketing and funding tool indeed.

Pity then that the inventiveness did not completely spread to the songs. This is primarily a pop record. It is packed with mainstream radio friendly tracks that should delight those listeners who find their musical comfort through commercial and conventional soft pop. She has a lovely voice reminding one of Andrea from The Corrs and South African adult contemporary songbird Nianell.

Yet while the songs do have a positive energy and an uplifting factor, the self help sentiment gets a bit tedious after a while. "Shine" is full of it: "I'm going to take this day – I'm going to make it mine, I’m going to take this moment – and I'm going to shine," she sings.

While the adult contemporary soft focus stays the same throughout, there is a welcome shift in lyrical content late on in the album which breaks the monotony. On "Devastation" Verity moves from overenthusiastic rally calls about life and love to more real revelations: "And it seems loss is the only way we learn/Appreciate our bridges once they’re burned/Pain's the only language we seem to understand".


The story behind Verity's debut is an interesting one, but perhaps the journey to create this collection is more noteworthy than the actual content itself.

What to read next: Kalahari

Simon 2009/07/27 9:07 PM
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Hi Channel24 I absolutely love this album (so I must be a mainstream radio friendly track lover :-)) and I often put it on when I need a reminder to get out there and have some fun. Raise and Take you back are nice and bouncy and remind me a bit of Mango Groove. Great album.
Bra G 2009/12/28 2:41 PM
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Verity is a legendary figure in the SA music industry already cause she has slogged and toiled at finding innovative ways of getting her voice and music heard. Now the good News! Verity style and vocal range is impressive and buying this album will speak volumes about your good taste in Music. A very very very good body of work from Verity. Peace, Love and Justice, Bra G
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