The SAMAs are here

2011-05-20 13:09
 
Music Journalist, South African Music DJ Evan Milton has a long history with the SAMAs. On the way to the Montecasino event, he shared some thoughts on the occasion.

C24: Leading up to this year's event, what was the feeling on the ground for you – was there as much excitement in the industry as before?

EM: It feels at times like this year's reward for the artists may have been overshadowed by hype around moving venues and the teething problems that may have brought about. But it is exciting – the new venue has allowed more people to attend, and it feels a lot more inclusive somehow. There are more people here to enjoy the vibe and to celebrate the industry as a whole.

C24: So, personally, you're also very happy with the build-up so far?

EM: In a way, it's hard for me to be happy this year. This has nothing to do with the SAMAs themselves, but it just so happens that at every SAMAs we tend to reflect on the past year. This year we lost so many people – musicians – so there's a bit of a sad element to it this year in particular.

C24: There's always an issue about whether the SAMAs cover the length and breadth of the SA scene...


EM: I think it's done pretty well in terms of representation. There are complaints sometimes about fair opportunity for artists, but the SAMAs criteria and submission guidelines are fairly easy to access, and there are lots of independent artists who are represented as well.

Each year the SAMAs seem to improve. Criticisms that arise usually stem from lack of information or knowledge about various things.

C24: What categories or areas of the SAMAs are particularly exciting for yo
u?

EM: The overlap between Kwaito and Hip-Hop and Dance is always interesting. They're all similar and overlap in places, which makes it intriguing to observe. The Alternative categories are also always pushing boundaries, which makes them exciting.

I'm always a fan of the Lifetime Achievement Awards sections – it's great to honour long-serving, deserving people.

And of course Jazz is a category where I'm always keen to see what happens.


The South African Music Awards ceremony takes place on Saturday May 21, 2011.




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