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SA Artists Speak: Use a Condom! Duh!

2006-12-05 14:12
Meaning? Marketing research, after millions of Ronts expenditure and lunches, has figured out what we knew every time we went to a mall: with freedom in SA has come Consumerism. Us freshly-freed, born-frees and other trend addicts build our personalities and images through their combinations of brands. So we have to accept that the struggle is no longer about killing brands. Now, it's about supporting those brands that show they care about more than just making money.

WATCH THE VIDEOS - they're all under 1MB
- Use a condom. Duh!
- The 10-minute Test
- The A B C

Levi, Oppikoppi and other cool companies supported SA Music before it was fashionable - helping to make it fashionable. They've also been getting behind the struggle against Aids. Though cynics might say that dead people don't buy jeans, do they? Aids is not the easiest way to sell jeans. So you've got to give them some credit for not being as apathetic as most other brands out there. As part of the Levi's(r) Red for Life "Work it out for Yourself" campaign, a collection of 30 ads that share the truths about having an HIV test in South Africa will run for the next three months on SABC 1. The campaign will showcase as many as 25 different ads featuring a host of local TV stars, presenters, radio personalities and musicians spreading these important truths and reiterating the importance of getting tested.

As you'll see, the message is clear. Wear a condom. DUH! And the message is pretty entertaining too.

We'll be adding the new ads to this page all the time. Keep coming back to watch them or download them. Mail them to your friends (and your foes too, because you never know when one of your friends is going to sleep with them.) Spread the message and other things if you must. But don't spread the disease.

- Jean Barker
There was a time when activist types tried to fight the corporate monster, and commercialism, and all that kak. Well, aside from some straggling anarchists, we've realised the fight is lost.
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